Creating value and brand strength
designed to boost sales
Pernod Ricard tasked Endeavour to produce and print a heavy-duty sleeve that would enclose a cabin bag and two one-litre bottles of Chivas Regal Scotch Whisky. This long-running POS promotion was hugely successful as it targeted duty-free shoppers in airports around the world, giving them a practical and re-useable accessory prior to boarding.
We worked closely with Pernod Ricard’s design agency to adhere to strict brand guidelines, and oversaw a complex printing operation involving numerous finishing processes. The result was a functional and durable promotional sleeve that was eye-catching and superbly fit for purpose.