Getting in on the ground floor of an expanding product sector.
One of Endeavour’s sales team has a passion for horses so was well placed to spot a general weakness in the branding and visual marketing of equine supplements.
He approached one of the market leaders, Maxavita, pitched for and won a complete rebranding and repackaging project that would elevate it above its competitors. Endeavour streamlined the use of fonts and introduced vibrant colours with key-coding for easy product reference. Complex product information was rewritten in plain English and superb photography was supplied to further enliven the product range.
The result was instantly recognised as a premium product from a professional company, automatically increasing customer confidence and therefore sales.
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